Selective placement of promotional elements within search result layout

A system for selective placement of promotional elements within a search result layout, comprising:

• a search result layout component configured to:
• identify a search query received through a search interface;
• retrieve a set of search results based upon the search query;
• retrieve a set of promotional elements based upon the search query, the set of promotional elements comprising at least one of a first promotional element or a second promotional element;
• specify at least one of a first display rank for the first promotional element or a second display rank for the second promotional element, the specifying comprising specifying based upon at least one of user promotional content engagement, search result correlation, or relevancy to the search query;
• define a search result layout comprising a layout of at least some of the search results within the set of search results;
• and
• assign at least one of the first promotional element to a first layout portion of the of the search result layout based upon the first display rank or the second promotional element to a second layout portion of the search result layout based upon the second display rank.

A computer readable medium comprising instructions that when executed perform a method for selective placement of promotional elements within a search result layout, the method comprising:

• identifying a search query received through a search interface;
• retrieving a set of search results based upon the search query;
• retrieving a set of promotional elements based upon the search query, the set of promotional elements comprising at least one of a first promotional element or a second promotional element;
• specifying at least one of a first display rank for the first promotional element or a second display rank for the second promotional element, the specifying comprising specifying based upon at least one of user promotional content engagement, search result correlation, or relevancy to the search query;
• defining a search result layout comprising a layout of at least some of the search results within the set of search results;
• and
• assigning at least one of the first promotional element to a first layout portion of the of the search result layout based upon the first display rank or the second promotional element to a second layout portion of the search result layout based upon the second display rank.