Back to results
US 2014/0372215 A1Published application
System and method of advertising using related search site links
AssigneeIAC Search & Media, Inc.
InventorsDouglas D. Leeds, Jonathan M. Weinstock, Katie P. Van Den Bos
Life of this patent
Estimating the term…
Abstract
An advertiser computer system is described. A key phrase advertising index includes a plurality of key phrases. A relational data generator generates a set of related suggestions for each key phrase. An advertisement construction module stores an advertisement for each respective key phrase and inserts the related suggestions for the respective key phrase in the advertisement. A bidding engine is used for bidding on a key phrase on a search engine computer system. A user at a user computer system selects one of the related suggestions and a related suggestion execution engine receives the request signal from the user computer system.
Claims9
A method of advertising comprising:
- storing, in an advertiser computer system, a plurality of key phrases;
- generating, with the advertiser computer system, a set of related suggestions based on and for each respective key phrase;
- storing, with the advertiser computer system, an advertisement for each respective key phrase;
- inserting, with the advertiser computer system, the related suggestions for the respective key phrase into the advertisement for the respective key phrase;
- bidding, with the advertiser computer system, for a key phrase on a search engine computer system corresponding to the key phrase on the advertiser computer system;
- uploading, with the advertiser computer system, the advertisement with the related suggestions onto the search engine computer system, the search engine computer system receiving a query and, if the bidding is successful and the query is related to the key phrase that the bidding was for, transmitting the advertisement with the related suggestions to a user computer system, a user at the user computer system selecting one of the related suggestions, each related suggestion having a respective hyperlink that sends a request signal from the user computer system to the advertiser computer system;
- receiving, with the advertiser computer system, the request signal from the user computer system;
- and
- causing, with the advertiser computer system, transmission of a response signal to the user computer system in response to the request signal.
6 more elements
An advertiser computer system that includes:
- a processor;
- a computer-readable medium connected to the processor;
- a network interface device connected to the processor;
- and
- a set of data stored on the computer-readable medium, including:
- a key phrase advertising index that includes a plurality of key phrases;
- a relational data generator executable by the processor to generate a set of related suggestions based on and for each respective key phrase;
- an advertisement and keyword store;
- an advertisement construction module storing an advertisement for each respective key phrase and inserting the related suggestions for the respective key phrase in the advertisement and keyword store;
- a bidding engine bidding for a key phrase on a search engine computer system corresponding to the key phrase on the advertiser computer system and uploading the advertisement with the related suggestions onto the search engine computer system, the search engine computer system receiving a query and, if the bidding is successful and the query is related to a key phrase that the bidding was for, transmitting the advertisement with the related suggestions to a user computer system, a user at the user computer system selecting one of the related suggestions, each related suggestion having a respective hyperlink that sends a request signal from the user computer system to the advertiser computer system;
- and
- a related suggestion execution engine receiving the request signal from the user computer system and causing transmission of a response signal to the user computer system in response to the request signal.
9 more elements
A non-transitory computer-readable medium having stored thereon a set of instructions which, when executed by a processor of a computer performs a method of advertising comprising:
- storing, in an advertiser computer system, a plurality of key phrases;
- generating, with the advertiser computer system, a set of related suggestions based on and for each respective key phrase;
- storing, with the advertiser computer system, an advertisement for each respective key phrase;
- inserting, with the advertiser computer system, the related suggestions for the respective key phrase into the advertisement for the respective key phrase;
- bidding, with the advertiser computer system, for a key phrase on a search engine computer system corresponding to the key phrase on the advertiser computer system;
- uploading, with the advertiser computer system, the advertisement with the related suggestions onto the search engine computer system, the search engine computer system receiving a query and, if the bidding is successful and the query is related to the key phrase that the bidding was for, transmitting the advertisement with the related suggestions to a user computer system, a user at the user computer system selecting one of the related suggestions, each related suggestion having a respective hyperlink that sends a request signal from the user computer system to the advertiser computer system;
- receiving, with the advertiser computer system, the request signal from the user computer system;
- and
- causing, with the advertiser computer system, transmission of a response signal to the user computer system in response to the request signal.
6 more elements
Dependencies are inferred from the claim text.