Real-time advertisement based on common point of attraction of different viewers
AssigneeInternational Business Machines Corporation
InventorsBarry Alan Kritt, Sarbajit Kumar Rakshit
Life of this patent
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AssigneeInternational Business Machines Corporation
InventorsBarry Alan Kritt, Sarbajit Kumar Rakshit
Estimating the term…
A method for providing real-time advertisements includes using one or more cameras to determine a direction of focus of attention of a plurality of persons by determining a direction of the head of each person of the plurality of persons located in a vicinity of a plurality of products. The method includes extrapolating the direction of focus for each person of the plurality of persons and determining, for each product of the plurality of products, a number of persons of the plurality of persons that have a direction of focus on the product where the determination is based on the extrapolated direction of focus for each person. The method includes ranking each product based on the number of persons with a direction of focus on a product of the plurality of products and displaying an advertisement where content of the advertisement is based on the ranking of each product.
A method comprising:
Dependencies are inferred from the claim text.