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US 2014/0372208 A1Published application
Dynamic blocking of targeted advertisements based on user event occurrences
OwnerNicholas B. Newellinventor
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Abstract
A targeted advertising method is presented here. The method receives, at a targeted advertising management system, an incident report for a user. The incident report indicates an event occurrence that involves the user. The method continues by obtaining advertisement blackout criteria based on the event occurrence, and communicating the advertisement blackout criteria to a presentation device associated with the user.
Claims20
A targeted advertising method comprising:
- receiving, at a targeted advertising management system, an incident report for a user, the incident report indicating an event occurrence;
- obtaining advertisement blackout criteria based on the event occurrence;
- and
- communicating the advertisement blackout criteria to a presentation device associated with the user.
1 more element
A targeted advertising management system comprising:
- a communication interface configured to communicate data between the targeted advertising management system and an electronic device of a user, and further configured to receive an incident report for the user, the incident report indicating an event occurrence involving the user;
- and
- a processor coupled to the communication interface, wherein the processor is configured to obtain advertisement blackout criteria corresponding to the event occurrence, and to control the communication interface such that the communication interface communicates the advertisement blackout criteria to the electronic device.
A targeted advertising method comprising:
- providing a targeted advertisement intended for presentation to a user;
- receiving an incident report that indicates an event occurrence involving the user;
- obtaining advertisement blackout criteria based on characteristics of the event occurrence;
- and
- blocking presentation of the targeted advertisement when characteristics of the targeted advertisement satisfy the advertisement blackout criteria.
2 more elements
Dependencies are inferred from the claim text.