Profit index value generation system and profit index value generation method

Abstract

A profit index value generation system includes a profit index value calculating unit. The profit index value calculating unit calculates a profit index value related to a link destination web page in accordance with (i) a selection probability value that indicates a probability of selection of link information, the link information being posted on a link source web page displayed on a display screen of a terminal and being linked to the link destination web page on which advertisement information is posted, and (ii) an expected profit value that indicates an amount of profit which is expected to be generated as a result of the advertisement information being displayed on the display screen together with the link destination web page.

Dependencies are inferred from the claim text.