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AssigneeEbm/IP, LLC
InventorsSteve Cox, David Spitz, Matthew Squire, Jay Thrash, Tom Gordon
Estimating the term…
An application program interface (API) is operably associated with application programs executing on an electronic device and enables the application programs to retrieve, store, and display content. The API enables application programs to communicate with other application programs and to send/retrieve content to/from other application programs. In addition, the API is configured to perform various event accounting functions. A gateway communicates with an electronic device application program via the API and is configured to retrieve content from a content server in response to receiving requests from the application programs. The gateway is configured to serve content retrieved from the content server to the electronic device, as well as to other servers and/or devices. Methods, apparatus, and computer program products are provided for dynamically selecting advertisements for use within user-requested content wherein the advertisements are stored locally within a user client device.
1-40. (canceled)
A computer program product that facilitates the display of content within electronic devices, the computer program product comprising a computer usable storage medium having computer readable program code embodied in the medium, the computer readable program code comprising:
47-69. (canceled)
A client device, comprising:
A client device, comprising:
A computer program product that provides dynamically selected advertising within content requested by a client device, the computer program product comprising a computer usable storage medium having computer readable program code embodied in the medium, the computer readable program code comprising:
83-87. (canceled)
Dependencies are inferred from the claim text.