Automatically Applying Tracking Codes to Electronic Content Published Via a Social Media Service

A non-transitory computer-readable medium embodying program code executable by a processing device, the non-transitory computer-readable medium comprising:

• program code for generating a tracking code identifying a marketing campaign;
• program code for publishing the content item via a social media service, wherein the content item includes a link to an electronic content source and the tracking code;
• and
• program code for generating, based on the tracking code, analytics tracking a plurality of interactions with the electronic content source originating from the link to the electronic content source included with the content item as published via the social media service.

A system comprising:

• a processor;
• a non-transitory computer-readable medium communicatively coupled to the processor;
• wherein the processor is configured to execute instructions embodied in the non-transitory computer-readable medium to perform operations comprising:
• generating a tracking code identifying a marketing campaign;
• publishing the content item via a social media service, wherein the content item includes a link to an electronic content source and the tracking code;
• and
• generating, based on the tracking code, analytics tracking a plurality of interactions with the electronic content source originating from the link to the electronic content source included with the content item as published via the social media service.