Apparatus and method for collecting and manipulating transaction data

An apparatus comprising:

• a non-transitory computer readable medium storing instructions thereon, wherein the instructions, when executed, cause the processor to:
• intercept information passed from a point of sale device to a transaction recording device (e.g., a purchase recording device) {and, optionally, pass the intercepted information (e.g., either unmodified or modified) to the transaction recording device};
• identify, from the intercepted information, a particular type of data stream;
• after identifying the particular type of data stream, collect, from the intercepted data, data associated with the identified data stream;
• identify, from the data associated with the identified data stream, transaction data;
• and
• provide (e.g., to an external computing device) the transaction data.

An apparatus comprising:

• a first I/O port configured for connection to a point of sale device;
• a second I/O port configured for connection to a card accepting terminal, wherein, as identified to the point of sale device, the apparatus is a proxy for (e.g., is viewed as) the card accepting terminal, and as identified to the card accepting terminal, the apparatus is a proxy for (e.g., is viewed as) the point of sale device, in at least a first operating mode;
• a processor;
• and
• a non-transitory computer readable medium storing instructions thereon, wherein the instructions, when executed, cause the processor to, upon connection of the first I/O port to the point of sale device and connection of the second I/O port to the card accepting terminal:
• intercept information passed from the point of sale device connected to the first I/O port to the card accepting terminal connected to the second I/O port {and, optionally, pass the intercepted information (e.g., either unmodified or modified) to the card accepting terminal},
• identify, from the information, a particular type of data stream;
• after identifying the particular type of data stream, collect, from the intercepted information, data associated with the identified data stream,
• identify, from the data associated with the identified data stream, transaction data (e.g., total purchase amount);
• and
• provide, to an external computing device, the transaction data.

An apparatus comprising:

• a non-transitory computer readable medium storing instructions thereon, wherein the instructions, when executed, cause the processor to:
• intercept information passed from a point of sale device to a card accepting terminal {and, optionally, pass the intercepted information (e.g., either unmodified or modified) to the card accepting terminal},
• identify, from the information, a particular type of data stream;
• after identifying the particular type of data stream, collect, from the intercepted information, data associated with the identified data stream,
• identify, from the data associated with the identified data stream, transaction data (e.g., total purchase amount);
• and
• provide (e.g., to an external computing device) the transaction data.

An apparatus comprising:

• a first I/O port configured for connection to a point of sale device;
• a second I/O port configured for connection to a transaction recording device (e.g., a purchase recording device), wherein, as identified to the point of sale device, the apparatus is a proxy for (e.g., is viewed as) the transaction recording device, and as identified to the transaction recording device, the apparatus is a proxy for (e.g., is viewed as) the point of sale device, in at least a first operating mode;
• a processor;
• and
• a non-transitory computer readable medium storing instructions thereon, wherein the instructions, when executed, cause the processor to:
• intercept information passed from the point of sale device connected to the first I/O port to the transaction recording device connected to the second I/O port {and, optionally, pass the intercepted information (e.g., either unmodified or modified) to the transaction recording device},
• identify, from the intercepted information, a particular type of data stream;
• after identifying the particular type of data stream, collect, from the intercepted data, data associated with the identified data stream,
• identify, from the data associated with the identified data stream, transaction data;
• identify, from the transaction data, a qualifying offer corresponding to the transaction data (e.g., an offer corresponding to the purchase of a particular item or a purchase of at least a threshold dollar amount);
• and
• automatically apply the offer to an electronic account of a user (e.g., a member of a loyalty program), wherein the electronic account of the user is identified at the point of sale device.

A non-transitory computer readable medium storing instructions thereon, wherein the instructions, when executed, cause the processor to:

• intercept information passed from a point of sale device to a transaction recording device (e.g., purchase recording device) {and, optionally, pass the intercepted information (e.g., either unmodified or modified) to the transaction recording device},
• identify, from the intercepted information, a particular type of data stream;
• after identifying the particular type of data stream, collect, from the intercepted data, data associated with the identified data stream,
• identify, from the data associated with the identified data stream, transaction data;
• identify, from the transaction data, a qualifying offer corresponding to the transaction data (e.g., an offer corresponding to the purchase of a particular item or a purchase of at least a threshold dollar amount);
• and
• automatically apply the offer to an electronic account of a user (e.g., a member of a loyalty program), wherein the electronic account of the user is identified at the point of sale device.

An apparatus comprising:

• a first I/O port configured for connection to a point of sale device;
• a second I/O port configured for connection to a card accepting terminal, wherein the second I/O port is connected to the first I/O port such that data passed into the first I/O port is allowed to pass through the apparatus to the second I/O port unimpeded in at least a first operating mode;
• a processor;
• and
• a non-transitory computer readable medium storing instructions thereon, wherein the instructions, when executed, cause the processor to, upon connection of the first I/O port to the point of sale device and connection of the second I/O port to the card accepting terminal:
• extract information passed from the point of sale device connected to the first I/O port to the card accepting terminal connected to the second I/O port while the information passes unimpeded to the card accepting terminal,
• identify, from the information, a particular type of data stream;
• after identifying the particular type of data stream, collect, from further information passed from the point of sale device to the card accepting terminal, data associated with the identified data stream,
• identify, from the data associated with the identified data stream, transaction data (e.g., total purchase amount);
• and
• provide, to an external computing device, the transaction data.

A system comprising:

• a first data extraction device comprising:
• a first I/O port configured for connection to a point of sale device;
• a second I/O port configured for connection to a card accepting terminal, wherein the second I/O port is connected to the first I/O port such that data passed into the first I/O port is allowed to pass through the first data extraction device to the second I/O port unimpeded in at least a first operating mode;
• a communications channel configured for communication with a computing device, wherein the computing device is configured to collect transaction data extracted by the first data extraction device;
• a second data extraction device comprising:
• a third I/O port configured for connection to the point of sale device;
• a fourth I/O port configured for connection to a transaction recording device (e.g., purchase recording device, such as a printer), wherein the fourth I/O port is connected to the third I/O port such that data passed into the third I/O port is allowed to pass through the second data extraction device to the fourth I/O port unimpeded in at least a first operating mode;
• a communications channel configured for communicating with the computing device, wherein the computing device is configured to collect transaction data extracted by the second data extraction device;
• a processor;
• and
• a non-transitory computer readable medium storing instructions thereon, wherein the instructions, when executed, cause the processor to, upon connection of the first I/O port to the point of sale device, connection of the second I/O port to the card accepting terminal, connection of the third I/O port to the point of sale device, and connection of the fourth I/O port to the transaction recording device:
• extract information passed from the point of sale device connected to the first I/O port to the card accepting terminal connected to the second I/O port while the information passes unimpeded to the card accepting terminal,
• extract information passed from the point of sale device connected to the third I/O port to the transaction recording device connected to the fourth I/O port while the information passes unimpeded to the transaction recording device,
• provide at least a portion of the extracted information passed to the card accepting terminal and at least a portion of the extracted information passed to the transaction recording device to the computing device.

An apparatus comprising:

• a non-transitory computer readable medium storing instructions thereon, wherein the instructions, when executed, cause the processor to:
• extract information passed from a point of sale device to a card accepting terminal while the information passes unimpeded to the card accepting terminal;
• identify, from the information, a particular type of data stream;
• after identifying the particular type of data stream, collect, from the intercepted information, data associated with the identified data stream,
• identify, from the data associated with the identified data stream, transaction data (e.g., total purchase amount);
• and
• provide (e.g., to an external computing device) the transaction data.

An apparatus comprising:

• a non-transitory computer readable medium storing instructions thereon, wherein the instructions, when executed, cause the processor to:
• extract information passed from a point of sale device to a purchase recording device while the information passes unimpeded to the purchase recording device,
• identify, from the information, a particular type of data stream;
• after identifying the particular type of data stream, collect, from further information passed from the point of sale device to the purchase recording device, data associated with the identified data stream,
• identify, from the data associated with the identified data stream, transaction data;
• and
• provide, to an external computing device, the transaction data.

An apparatus comprising:

• a first I/O port configured for connection to a point of sale device;
• a second I/O port configured for connection to a card accepting terminal, wherein the second I/O port is connected to the first I/O port such that data passed into the first I/O port is allowed to pass through the apparatus to the second I/O port unimpeded in at least a first operating mode;
• a processor;
• and
• a non-transitory computer readable medium storing instructions thereon, wherein the instructions, when executed, cause the processor to, upon connection of the first I/O port to the point of sale device and connection of the second I/O port to the card accepting terminal:
• extract information passed from the point of sale device connected to the first I/O port to the card accepting terminal connected to the second I/O port while the information passes unimpeded to the card accepting terminal,
• identify, from the information, a particular type of data stream;
• after identifying the particular type of data stream, collect, from further information passed from the point of sale device to the card accepting terminal, data associated with the identified data stream,
• identify, from the data associated with the identified data stream, transaction data;
• identify, from the transaction data, a qualifying offer corresponding to the transaction data (e.g., an offer corresponding to the purchase of a particular item or a purchase of at least a threshold dollar amount);
• and
• automatically apply the offer to an electronic account of a user (e.g., a member of a loyalty program), wherein the electronic account of the user is identified at the point of sale device or loyalty terminal.

An apparatus comprising:

• a non-transitory computer readable medium storing instructions thereon, wherein the instructions, when executed, cause the processor to:
• extract information passed from a point of sale device to a purchase recording device while the information passes unimpeded to the purchase recording device,
• identify, from the information, a particular type of data stream;
• after identifying the particular type of data stream, collect, from further information passed from the point of sale device to the purchase recording device, data associated with the identified data stream,
• identify, from the data associated with the identified data stream, transaction data;
• identify, from the transaction data, a qualifying offer corresponding to the transaction data (e.g., an offer corresponding to the purchase of a particular item or a purchase of at least a threshold dollar amount);
• and
• automatically apply the offer to an electronic account of a user (e.g., a member of a loyalty program), wherein the electronic account of the user is identified at the point of sale device.

A method of redeeming rewards and/or reward points accumulated in a user reward account, the method comprising:

• receiving, at a point of sale, indicia of a reward item (e.g., code) or number of reward points to be redeemed from the user reward account, said indicia being part of (or the whole of) transaction data;
• identifying, via an apparatus or system of any one of the preceding claims (e.g., an intermediary between the point of sale and a purchase recording device), from the transaction data, the indicia of the reward item or number of reward points;
• and
• deducting, from the user account, credit(s) and/or a number of points from the user reward account corresponding to the reward item received or the reward points redeemed.