Systems, apparatuses and methods for providing a price point to a consumer for products in an electronic shopping cart of the consumer
AssigneeTigerapps
InventorsFarid Muhammad, Ahmad Khatib
Life of this patent
Estimating the term…
Abstract
Systems, apparatuses and methods for dynamic targeting of advertising campaigns to consumers are described, which systems, apparatuses and methods may enable a merchant to offer an exclusive price point to one or more consumers that may be particularly receptive to the exclusive price point. An example system for providing an exclusive price point to a consumer for products in an electronic shopping cart of the consumer includes a processor, storage, and memory with instructions for hosting an electronic marketplace, gathering and generating product and consumer data, and/or providing affinity data to a merchant for use in targeting an advertising campaign.
Claims25
A system for facilitating electronic commerce between one or more suppliers and one or more users, the system comprising:
- electronic storage having stored therein a plurality of electronic user profiles, each user profile associated with a user of an electronic marketplace;
- at least one processing unit coupled to the storage;
- and
- a memory coupled to the at least one processing unit and the electronic storage, the memory including computer executable instructions, which when executed cause the at least one processing unit to:
- receive, from a supplier device, a selection of a product available for purchase through the electronic marketplace;
- generate, in response to the selection, a graphical representation of a sub-set of users of the electronic marketplace, the graphical representation including a plurality of clusters and the users from the sub-set of users arranged in one or more of the plurality of clusters based on one or more attributes;
- receive, from the supplier device, a selection of a cluster;
- receive, from the supplier device, an exclusive price for the product;
- and
- provide the exclusive price to each user from the selected cluster.
A computer-readable medium having instructions stored thereon, which when executed by one or more processors, cause the one or more processors to:
- display, in a supplier interface, information about a plurality of products provided by the supplier for purchase through an electronic marketplace;
- receive, from a supplier, a selection of a product from the displayed plurality of products;
- receive, from the supplier, a selection of one or more users from a plurality of users of the electronic marketplace, the one or more users selected based on one or more user profile attributes, preferences, or combinations thereof;
- and
- electronically communicate an exclusive price point for the selected product to the selected one or more users to allow the one or more users to purchase the product at a price different than a price available to other users of the electronic marketplace.
A device comprising:
- a display;
- at least one processing unit;
- and
- a memory encoded with instructions to cause the at least one processing unit to display an interface on the display to enable a supplier to:
- select a product from a plurality of products in an electronic marketplace;
- visualize information received from a server hosting the electronic marketplace about a plurality of users interested in purchasing the product;
- select a group of users from the plurality of users, wherein the selection is based in part on the received information about the plurality of users interested in purchasing the product;
- specify parameters of an advertising campaign, including an exclusive price for the product;
- and
- transmit the parameters to the server for providing the exclusive price to each user from the selected group of users.
Dependencies are inferred from the claim text.