Card-linked advertisements

A method of autolinking a user to a card-linked offer, the method comprising:

• determining that a plurality of users has above a threshold probability of utilizing a card-linked offer that specifies an incentive that will be applied to a purchase when made with a credit card associated with the user;
• and
• autolinking each of the plurality of users to the card-linked offer, wherein the autolinking occurs without the users providing an instruction to link to the card-linked offer;
• and
• notifying the plurality of users that they have been linked to the card-linked offer.

One or more computer-storage media having computer-executable instructions embodied thereon that when executed by a computing device perform a method of managing a card-linked offer, the method comprising:

• receiving, on a mobile device associated with a user, a card-linked offer instruction that comprises a content describing the card-linked offer and a presentation trigger, wherein the user has not taken action to activate the card-linked offer;
• determining that the presentation trigger associated with the card-linked offer is satisfied by the mobile device's present context;
• and
• presenting an offer notification that comprises at least part of the content describing the card-linked offer to the user through the mobile device.