System and method for consumer-based storing, retrieving and transmitting of promotional content to other consumers

A web-based system for enabling a plurality of consumers to create and manage a portfolio of highly-targeted endorsements for products, services, and entertainment content they would like to recommend and persistently share with their friends, the system comprising:

• a database configured to support storing, retrieving, and removing of a plurality of promotional targeting records having a promotional targeting data type, the promotional targeting data type comprising an endorser identifier field, an endorsement target identifier field, and a promotional message;
• and
• at least one computing device that is in two-way communication with said database, the at least one computing device comprising application software configured to:
• maintain a website providing access to 1) a plurality of promotional messages, wherein each promotional message from said plurality of promotional messages comprises a promotional offer, and 2) a user interface capable of accepting promotional targeting record insertion, display, and removal requests from said each consumer, wherein the insertion and removal requests comprise an identifier associated with said each consumer, an identifier associated with a target consumer, and a promotional message identifier uniquely identifying one promotional message from said plurality of promotional messages accessible on the website, and wherein the display request comprises the identifier associated with said each consumer;
• and perform at least one of the following:
• receive, via the user interface, a promotional targeting record insertion request comprising the identifier associated with said each consumer, the identifier associated with the target consumer, and the promotional message identifier uniquely identifying said one promotional message from said plurality of promotional messages accessible on the website, and cause a new promotional targeting record to be created and stored in the database, the new promotional targeting record having an endorser identifier field value set equal to the identifier associated with said each consumer, an endorsement target identifier field value set equal to the identifier associated with the target consumer, and containing said one promotional message uniquely identified by said promotional message identifier;
• receive, via the user interface, a promotional targeting record display request comprising the identifier associated with said each consumer, and cause a plurality of promotional targeting records having an endorser identifier field value set equal to the identifier associated with said each consumer to be accessed from the database and get displayed on a portion of the user interface configured to display promotional targeting records;
• and
• receive, via the user interface, a promotional targeting record removal request comprising the identifier associated with said each consumer, the identifier associated with the target consumer, and the promotional message identifier uniquely identifying said one promotional message from said plurality of promotional messages accessible on the website, and cause the promotional targeting record having an endorser identifier field value set equal to the identifier associated with said each consumer, an endorsement target identifier field value set equal to the identifier associated with the consumer, and containing said one promotional message uniquely identified by said promotional message identifier to be removed from the database.

A web-based method for enabling a plurality of consumers to create and manage a portfolio of highly-targeted endorsements for products, services, and entertainment content they would like to recommend and persistently share with their friends, the method comprising:

• configuring a database to support storing, retrieving, and removing of a plurality of promotional targeting records having a promotional targeting data type, the promotional targeting data type comprising an endorser identifier field, an endorsement target identifier field, and a promotional message;
• providing access, on a website maintained by at least one computing device, to a plurality of promotional messages, wherein each promotional message from said plurality of promotional messages comprises a promotional offer;
• providing access, on said website, to a user interface capable of accepting promotional targeting record insertion, display, and removal requests from said each consumer, wherein the insertion and removal requests comprise an identifier associated with said each consumer, an identifier associated with a target consumer, and a promotional message identifier uniquely identifying one promotional message from said plurality of promotional messages accessible on the website, and wherein the display request comprises the identifier associated with said each consumer;
• and
• performing at least one of the following steps:
• receiving, at the at least one computing device, via the user interface, a promotional targeting record insertion request comprising the identifier associated with said each consumer, the identifier associated with said target consumer, and the promotional message identifier uniquely identifying said one promotional message from said plurality of promotional messages accessible on the website, and causing a new promotional targeting record to be created and stored in the database, the new promotional targeting record having an endorser identifier field value set equal to the identifier associated with said each consumer, an endorsement target identifier field value set equal to the identifier associated with said target consumer, and containing said one promotional message uniquely identified by said promotional message identifier;
• receiving, at the at least one computing device, via the user interface, a promotional targeting record display request comprising the identifier associated with said each consumer, and causing a plurality of promotional targeting records having an endorser identifier field value set equal to the identifier associated with said each consumer to be accessed from the database and get displayed on a portion of the user interface configured to display promotional targeting records;
• and
• receiving, at the at least one computing device, via the user interface, a promotional targeting record removal request comprising the identifier associated with said each consumer, the identifier associated with the target consumer, and the promotional message identifier uniquely identifying said one promotional message from said plurality of promotional messages accessible on the website, and causing the promotional targeting record having an endorser identifier field value set equal to the identifier associated with said each consumer, an endorsement target identifier field value set equal to the identifier associated with the target consumer, and containing said one promotional message uniquely identified by said promotional message identifier to be removed from the database.