System and method for dynamic personalization of electronic coupon distribution and redemption via mobile device

A coupon server system, comprising:

• a processor;
• and
• a memory for storing instructions which when executed by the processor causes the coupon server system to perform a method for generating coupons and tracking coupons redemptions, comprising:
• receiving a request for a coupon from a publisher;
• responsive to the request selectively generating a coupon, said coupon comprising:
• (a) a unique coupon id;
• (b) code associated with a clipping button which when executed on a customer device configured to display the coupon together with media content and an ad unit associated with the media content, causes the customer device to send a clipping notification message including the coupon id to the coupon server system upon selection of the clipping button by a customer;
• sending the coupon to the publisher for displaying with said media content on the customer device;
• receiving the coupon clipping notification message from the customer device upon selection of the clipping button by the customer;
• and
• creating an association between the coupon id in the coupon clipping notification and the customer.