Method and apparatus for anonymous data profiling
AssigneeFusz Digital Ltd.
InventorEugene A. Fusz
Life of this patent
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Abstract
A method for a consumer to provide himself with timely and appropriate marketing data while remaining anonymous to the sources of the marketing data is described. The method includes self-generating an anonymous consumer profile for the consumer, providing access to the anonymous consumer profile to one or more entities, and receiving marketing data from the entities based on the anonymous consumer profile. The method also includes providing feedback on the received marketing data, the feedback becoming a part of the anonymous consumer profile, and repeating the receiving marketing data and providing feedback steps.
Claims21
1-38. (canceled)
A method for generating a database of personalized anonymous consumer profiles, said method comprising:
- providing a questionnaire to a consumer, the questionnaire accessible utilizing a consumer computer communicatively coupled to a server computer that includes a database for storing the questionnaire, the questionnaire including only questions having a nature such that answers to the questions include only non-identifying information concerning the consumer;
- accepting answers to the questionnaire at the server computer from the consumer computer, the answers entered via a user interface displayed by the consumer computer, the user interface configured such that only answers containing non-identifying information may be entered into the user interface;
- configuring the received answers as a consumer profile of one or more files stored within one or more consumer profile databases, stored in the server computer database, all of the stored files and the one or more consumer profile databases including only non-identifying information concerning the consumer;
- providing at least one advertisement to the consumer, via the computer user interface, based on data within the consumer profile database;
- receiving, by the server computer, anonymous feedback on the at least one advertisement;
- providing, by the server computer, the anonymous feedback to at least one marketer computer such that the consumer is not identified to the at least one marketer computer;
- and
- updating the consumer profile database based on the received feedback.
An anonymous consumer profiling system comprising a server computer that includes one or more processors and is coupled to a memory, said server computer is configured to:
- provide a questionnaire to a consumer, the questionnaire accessible utilizing a consumer computer communicatively coupled to said server computer, the questionnaire including only questions having a nature such that answers to the questions include only non-identifying information concerning the consumer;
- accept answers to the questionnaire from the consumer computer, the answers entered via a user interface displayed by the consumer computer, the user interface configured such that only answers containing non-identifying information may be entered into the user interface;
- configure the received answers as a consumer profile within the memory, the consumer profile including only non-identifying information concerning the consumer;
- provide at least one advertisement to the consumer, via the computer user interface, based on data within the consumer profile;
- receive anonymous feedback on the at least one advertisement;
- provide the anonymous feedback to at least one marketer computer such that the consumer is not identified to the at least one marketer computer;
- and
- update the consumer profile based on the received feedback.
Dependencies are inferred from the claim text.