Method and apparatus for providing content by selecting data acceleration algorithm

An apparatus connected to a communication network and configured to provide content, comprising:

• an IP address storage unit configured to store information about a communication network service provider that matches an IP address;
• an acceleration algorithm storage unit configured to store a data acceleration algorithm;
• a communication network type determination unit configured to determine whether or not an IP address extracted from a content transmission request is included in the IP address storage unit;
• and
• a communication unit configured to send requested content in accordance with a data acceleration algorithm selected based on the information about the communication network service provider if, as a result of the determination of the communication network type determination unit, it is determined that the IP address extracted from the content transmission request is included in the IP address storage unit.

A recording medium having a program for implementing a content provision method recorded thereon, the program for implementing a content provision method being performed by a content server connected to a communication network and configured to provide content, the method comprising:

• including extracting an IP address included in a received content transmission request;
• determining whether or not information about a communication network service provider that matches the extracted IP address is present;
• selecting a data acceleration algorithm based on the information about the communication network service provider if it is determined that the information about the communication network service provider is present;
• and sending requested content in accordance with the selected data acceleration algorithm.