Display device and method for driving the same

A method for driving a display device having

• a display portion which includes a plurality of pixel formation portions,
• a drive portion which drives the display portion, and
• a display control portion which controls the drive portion based on data received from the outside,
• the method comprising:
• a step of performing an alternating current drive;
• and
• a transition step of providing a transition period including a period, in which the display portion is to be driven based on at least one refresh rate taking a value between a first value and a second value, between a first drive period in which the display portion is to be driven based on the first value and a second drive period in which the display portion is to be driven based on the second value in the case of switching a refresh rate, which is decided in accordance with a proportion of a refresh period for refreshing a screen of the display portion and a non-refresh period for pausing the refresh of the screen, from the first value to the second value,
• wherein in the transition step, a positive polarity period made up of a refresh period in which a refresh is performed in a positive polarity and a non-refresh period immediately after the refresh period and a negative polarity period made up of a refresh period in which a refresh is performed in a negative polarity and a non-refresh period immediately after the refresh period are provided in substantially the same proportion as each other.