Inserting advertising content
AssigneeFacebook, Inc.
InventorsScott K. Brown, Bradley Paul Gorman, Brooke Lamont Patterson, Mark Lionel Filteau, Kevin Eugene Mason, Eric Adam Manchester
Life of this patent
Estimating the term…
Abstract
Content may be inserted at a duplicating device by inserting advertising content into a duplicated feed, and transmitting the duplicated feed to the terminal. The transmission of the duplicated feed is performed in response to a state of the terminal.
Claims20
A method comprising:
- identifying an advertisement insertion indicator in a data stream between a first portion of content and a second portion of content;
- identifying a first advertisement associated with the advertisement insertion indicator;
- identifying a second advertisement;
- identifying state information associated with a terminal of a user;
- determining, by at least one processor and based on the state information associated with the terminal, to present the second advertisement in place of the first advertisement;
- and
- presenting the second advertisement in place of the first advertisement.
A system comprising:
- non-transitory computer readable storage medium having stored thereon computer-executable instructions that, when executed by a processor, cause the system to:
- identify an advertisement insertion indicator in a data stream between a first portion of content and a second portion of content;
- identify a first advertisement associated with the advertisement insertion indicator;
- identify a second advertisement;
- identify state information associated with a terminal of a user;
- determine, based on the state information associated with the terminal, to present the second advertisement in place of the first advertisement;
- and
- present the second advertisement in place of the first advertisement.
The system as recited in claim 15, wherein the first advertisement is associated with a first weight, and the second advertisement is associated with a second weight.
The system as recited in claim 16, further comprising computer-executable instructions that, when executed cause the system to determine to present the second advertisement in place of the first advertisement based on the state information associated with the terminal as well as on a comparison of the first weight and the second weight.
Dependencies are inferred from the claim text.