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US 2014/0351852 A1Published application
Inserting advertising content
AssigneeFacebook, Inc.
InventorsScott K. Brown, Bradley Paul Gorman, Brooke Lamont Patterson, Mark Lionel Filteau, Kevin Eugene Mason, Eric Adam Manchester
Life of this patent
Estimating the term…
Abstract
Content may be inserted at a duplicating device by inserting advertising content into a duplicated feed, and transmitting the duplicated feed to the terminal. The transmission of the duplicated feed is performed in response to a state of the terminal.
Claims20
A method of inserting advertising content in a feed, the method comprising:
- receiving a first feed of one or more data units, the data units comprising an attribute portion and a payload portion;
- duplicating the first feed for transmission as at least one duplicated feed;
- inserting advertising content into the duplicated feed prior to transmission;
- and
- transmitting the duplicated feed to a terminal, wherein the transmission of the duplicated feed is performed in response to a state of the terminal.
2 more elements
Dependencies are inferred from the claim text.