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US 2014/0351850 A1Published application
Retail outlet tv feature display system
AssigneesSony Corporation, Sony Electronics Inc.
InventorKlaus Hofrichter
Life of this patent
Estimating the term…
Abstract
An automatic feature demonstration mode for TV products that can be used in retail stores. TV features that otherwise would be overlooked by customers or misrepresented by the sales staff are advertised on the TV itself. The system may be used to convey information beyond TV features.
Claims8
A system, comprising:
- a display device;
- a processor communicating with the display device to send feature presentation images thereto in a loop in a first sequence of feature presentation images automatically at least while the display device is energized in a retail outlet, such that consumers can view the display device to learn what features are possessed by the display device, the processor being configured for receiving consumer input to cause the processor to change the sequence of presentation of the feature presentation images in the loop from the first sequence of feature presentation images to a second sequence of feature presentation images, the first sequence of feature presentation images being different from the second sequence of feature presentation images.
The system of claim 4 wherein a second feature is a user interface feature.
The system of claim 10, wherein a second feature includes connectivity features.
Dependencies are inferred from the claim text.