Dynamic consent engine

A method, comprising:

• identifying, by a consent gateway device, a set of custom consent parameters associated with an application server device, the set of custom consent parameters including:
• a consent message,
• a set of consent options, and
• a set of actions that are each associated with a particular consent option, of the set of consent options;
• receiving, by the consent gateway device and from the application server device, traffic that is associated with a user device;
• determining, by the consent gateway device and based on receiving the traffic from the application server device, that consent, for traffic from the application server device, has not been received from the user device;
• outputting, from the consent gateway device and to the user device, the consent message;
• receiving, by the consent gateway device and from the user device, a response to the consent message;
• identifying, by the consent gateway device and based on the response, a particular consent option, of the set of consent options;
• identifying, by the consent gateway device, the particular action that is associated with the particular consent option;
• and
• performing, by the consent gateway device, the particular action on the traffic received from the application server device.

A device, comprising:

• a memory device to store processor-executable instructions;
• and
• one or more processors to execute the processor-executable instructions, wherein executing the processor-executable instructions, the one or more processors are to:
• output, to a user device, a consent message to obtain consent for an application server to output one or more messages to the user device;
• receive, from the user device, an indication of consent, the indication being sent by the user device based on the consent message;
• and
• enforce, by the consent gateway device, the consent indicated by the user device, wherein when enforcing the consent, the one or more processors are to:
• allow or disallow application traffic, from the application server, based on the indication of consent, the application traffic being associated with the user device.