Generating instant messaging contacts for customer relationship management systems

A computer program product comprising a computer readable medium having a plurality of instructions stored thereon, which, when executed by a processor, cause the processor to perform operations including:

• identifying one or more individuals associated with an opportunity included within a CRM system;
• creating an instant message buddy list group associated with the opportunity;
• and
• populating the instant message buddy list group with at least a portion of the one or more individuals.

A computing system comprising:

• one or more processor devices;
• and
• one or more memory architectures coupled with the one or more processor devices;
• wherein the one or more processor devices are configured to:
• identify one or more individuals associated with an opportunity included within a CRM system;
• create an instant message buddy list group associated with the opportunity;
• and
• populate the instant message buddy list group with at least a portion of the one or more individuals.