Systems and methods for comparative geofencing

A system for tracking locations of a plurality of devices within overlapping geofences, comprising:

• a computing device comprising a processor executing a location analyzer configured for:
• receiving an identification of (i) a first region defined by a first geofence;
• (ii) a second region defined by a second geofence distinct from the first geofence;
• and (iii) a third region defined by a third geofence including the first region and second region,
• receiving a plurality of arrival notifications from a corresponding plurality of devices, each arrival notification sent by each device responsive to said device determining it has entered the third geofence,
• receiving user information for a user of each of the plurality of devices,
• identifying a first subset of the plurality of devices that are within the first region and a second subset of the plurality of devices that are within the second region,
• comparing user information of the users of the first subset of the plurality of devices and user information of the users of the second subset of the plurality of devices, and
• transmitting, to a second computing device, a comparison metric identifying a difference between users of the first subset of the plurality of devices and users of the second subset of the plurality of devices.

A method for tracking locations of a plurality of devices within overlapping geofences, comprising:

• receiving, by a portable computing device, an identification of a first geofence defining a first region;
• determining a current location of the portable computing device;
• comparing the current location of the portable computing device to the identified first geofence;
• and
• transmitting, by the portable computing device to a second computing device, an arrival notification, responsive to determining that the current location of the portable computing device is within the identified first region, the arrival notification including an identification of the current location of the portable computing device within one of a plurality of subregions of the first region defined by a corresponding plurality of geofences.