Information push method and apparatus

Abstract

The present invention is applicable to the field of information processing technologies, and provides an information push method and apparatus. The method includes: acquiring historical behavior information of a user from a social data source; dividing, according to a preset rule, the acquired historical behavior information into one or more documents related to user behavior information; obtaining a model according to the document and by using a statistical learning method; and generating push information based on the model, and sending the push information to a client where a corresponding user is located. The push information in the present invention is generated based on the historical behavior information of the user, so that accuracy of information push can be effectively improved.

Dependencies are inferred from the claim text.