Method of providing fragrance as a decor element
AssigneeS.C. Johnson & Son, Inc.
InventorsPatricia Penman, David D. Williams, Axel Bayala, Ellen Clark Arnold
Life of this patent
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Abstract
A method of providing a consumer with a fragrancing system to coordinate with their home décor comprising the steps of: (a) providing a palette of décor styles, wherein the palette comprises at least two décor styles; (b) providing a plurality fragrances, wherein at least one of the plurality of fragrances coordinates with at least one of the at least two décor styles; and wherein the wherein the décor style is shown on the fragrance or the palette with an indicator selected from the group consisting of: primary nomenclature and iconography.
Claims20
A method of providing a consumer with a fragrancing system to coordinate with their home décor comprising the steps of:
- a. providing a palette of décor styles, wherein the palette comprises at least two décor styles;
- and
- b. providing a plurality fragrances, wherein at least one of the plurality of fragrances coordinates with at least one of the at least two décor styles,
- wherein the wherein the décor style is shown on the fragrance or the palette with an indicator selected from the group consisting of:
- primary nomenclature and iconography.
A plurality of fragrances wherein each of the fragrances has an indicator that coordinates with a décor style wherein the indicator is selected from the group consisting of:
- primary nomenclature and iconography.
A method of providing a consumer with a fragrancing system to coordinate with their home décor comprising the steps of:
- a. providing a first brand to a palette of décor styles;
- b. providing a second brand to a plurality of fragrances;
- c. providing indicia from the second brand on the palette of décor styles;
- and
- d. providing indicia from the first brand on the plurality of fragrances;
- wherein the first brand equity is associated with home décor expertise and wherein the second brand equity is associated with fragrance expertise.
Dependencies are inferred from the claim text.