Using theme-based item groupings to facilitate item selection

A computer-implemented method comprising:

• creating, by a configured computing system operated by an electronic marketplace offering a plurality of products to a plurality of customers, a boutique within the electronic marketplace, the created boutique having one or more specified criteria that restrict access to the created boutique to a subset of the plurality of customers;
• determining, by the configured computing system, that multiple indicated customers are allowed by the one or more specified criteria to add multiple specified products to the created boutique, and adding the multiple products to the created boutique in response to indications from the multiple indicated customers;
• receiving, by the configured computing system, a request from a first customer to perform a specified activity for the created boutique involving one or more products of the multiple products added to the created boutique;
• and
• after determining that the first customer is allowed by the one or more specified criteria to perform the specified activity, initiating, by the configured computing system, performance of the specified activity for the first customer.

A non-transitory computer-readable medium having stored contents including instructions that, when executed, configure a computing system to at least:

• create a boutique within an electronic marketplace, the created boutique having one or more specified criteria that restrict access to the created boutique to a subset of customers of the electronic marketplace;
• and
• enforce the one or more specified criteria while operating the created boutique based at least in part on:
• determining that indicated customers are allowed by the one or more specified criteria to add multiple specified products to the created boutique, and adding the multiple products to the created boutique;
• and
• determining that a first customer is allowed by the one or more specified criteria to perform a specified activity for the created boutique involving one or more products of the multiple products added to the created boutique, and initiating performance of the specified activity for the first customer.

A computing system comprising:

• a hardware processor;
• and
• a memory including instructions that, when executed by the hardware processor, at least:
• create a boutique within an electronic marketplace, the created boutique having one or more specified criteria that restrict access to the created boutique to a subset of customers of the electronic marketplace;
• determine that one or more indicated customers are allowed by the one or more specified criteria to add multiple specified products to the created boutique, and add the multiple products to the created boutique in response to one or more indications from the one or more indicated customers;
• determine that a first customer is allowed by the one or more specified criteria to perform a specified activity for the created boutique involving one or more products of the multiple products added to the created boutique;
• and
• initiate performance of the specified activity for the first customer.