Campaign Specification System and Method

A computer-implemented system for presenting a user interface for automatic management of targeted marketing campaigns, the system comprising:

• an electronic display for presenting information including marketing matrix data and suppression information to a user;
• at least one user input device for allowing manipulation and selection of desired marketing matrix data defining a target population and of suppressions for limiting the target population by eliminating specified targets, wherein the desired marketing matrix data is selectable as a marketing matrix table layout and the selected suppressions are selectable as a suppression table layout;
• wherein the electronic display includes multiple selectable system options, including at least one of the following:
• extract list option, upload file option, generate report option, display table layout option, and exit system option;
• and
• computer processing components programmed to integrate the selected marketing matrix with the selected suppressions and automatically generate record selection codes, the record selection codes processed by the computer processing components to automatically select records from a database based on the marketing matrix data and selected suppressions, through at least comparing the record selection codes with recipient entries in the database, the record selection codes identifying recipients using recipient identifiers, the computer processing components being further programmed to implement selection components for creating a selection table including the selected records by matching the recipient identifiers for the recipients and list generation components for generating a campaign list based on the created selection table.

A computer-implemented method for presenting a user interface for management of targeted marketing campaigns, the method implementing a computing system including user input components, a processor, and a database, the method comprising:

• presenting a user interface to the user;
• entering marketing matrix and suppression data through user input components;
• selecting and manipulating marketing matrix data defining a target population and of suppressions for limiting the target population by eliminating specified targets;
• integrating, using the processor, the selected marketing matrix with the selected suppressions and automatically generating record selection codes for the marketing matrix data and suppressions;
• selecting records from the database by processing, using the processor, the automatically generated record selection codes through at least comparing the record selection codes with recipient entries in the database, the record selection codes identifying recipients using recipient identifiers;
• creating a selection table including the selected records, using the processor, by matching the recipient identifiers for the recipients;
• and
• generating a campaign list based on the created selection table.

A computer-implemented system for presenting a user interface for automatic management of targeted marketing campaigns, the system comprising:

• an electronic display for presenting information including marketing matrix data and suppression information to a user;
• at least one user input device for allowing manipulation and selection of desired marketing matrix data defining a target population and of suppressions for limiting the target population by eliminating specified targets, wherein the desired marketing matrix data is selectable as a marketing matrix table layout and the selected suppressions are selectable as a suppression table layout;
• wherein the electronic display includes multiple selectable system options, including at least one of the following:
• extract list option, upload file option, generate report option, display table layout option, and exit system option;
• and
• computer processing components programmed to integrate the selected marketing matrix with the selected suppressions and automatically generate record selection codes, the record selection codes processed by the computer processing components to automatically select records from a database based on the marketing matrix data and selected suppressions, through at least comparing the record selection codes with recipient entries in the database, the record selection codes identifying recipients using recipient identifiers, the computer processing components being further programmed to implement selection components for creating a selection table including the selected records by matching the recipient identifiers for the recipients and list generation components for generating a campaign list based on the created selection table,
• wherein the computer processing components are further operable to process records stored in the database to provide a campaign list, the processing comprising,
• automatically selecting records from the database based on the marketing matrix data, suppression components and created selection table including the selected records,
• validating the selection process, and
• generating the campaign list based on the created selection table;
• displaying the campaign list to the user;
• and
• facilitating fulfillment of the marketing campaign, the fulfillment comprising, transmitting the generated campaign list to at least one list recipient, and implementing a stored contact history table to track recipients and responses.