Automated price maintenance for use with a system in which advertisements are rendered with relative preference based on performance information and price information
AssigneeGoogle Inc.
InventorsEric VEACH, Salar Arta KAMANGAR
Life of this patent
Estimating the term…
Abstract
A cost maintenance scheme useful with an advertising system which orders ads in a manner that maximizes both their relevance and their economic value, and which provides a fair bidding process in which a winning bidder is assured of not having paid too much. Ordering may be done based on accepted maximum ad bid information and/or ad performance information. For example, this information may be used to determine a position value. Cost may be determined based on accepted maximum ad bid information and/or performance information. Billing the determined cost may be subject to a condition precedent.
Claims12
A computer-implemented method comprising:
- a) determining, by a computer system including a least one computer, an ad preference value for each of a plurality of ads;
- and
- b) determining, by the computer system, a cost for each of the plurality of ads using information of the ad and the maximum cost for a result bid associated with an ad having a next lower ad preference value to the ad and independent of the maximum cost for a result bid associated with any other of the plurality of ads, the determined cost being lower than the maximum cost for a result bid associated with the ad.
Apparatus comprising:
- a) at least one processor;
- and
- b) a non-transitory storage medium storing instructions which when executed by the at least one processor, cause the at least one processor to perform a method including
- 1) determining an ad preference value for each of a plurality of ads, and
- 2) determining a cost for each of the plurality of ads using information of the ad and the maximum cost for a result bid associated with an ad having a next lower ad preference value to the ad and independent of the maximum cost for a result bid associated with any other of the plurality of ads, the determined cost being lower than the maximum cost for a result bid associated with the ad.
A non-transitory storage medium storing instructions which when executed by at least one processor, cause the at least one processor to perform a method including:
- a) determining an ad preference value for each of a plurality of ads;
- and
- b) determining a cost for each of the plurality of ads using information of the ad and the maximum cost for a result bid associated with an ad having a next lower ad preference value to the ad and independent of the maximum cost for a result bid associated with any other of the plurality of ads, the determined cost being lower than the maximum cost for a result bid associated with the ad.
Dependencies are inferred from the claim text.