Interactive advertising
AssigneeadRise, Inc.
InventorFarhad Massoudi
Life of this patent
Estimating the term…
Abstract
A method for multi-device advertising. The method can include: identifying media content served to a television client; determining an identifier associated with the television client; identifying advertising content relevant to the media content; submitting, by a computer processor and to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the identifier; and providing the advertising content for the client computing device.
Claims20
A method for multi-device advertising, comprising:
- identifying media content served to a television client;
- identifying a client internet protocol (IP) address associated with the television client;
- identifying advertising content relevant to the media content;
- submitting, by a computer processor and to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the client IP address;
- and
- providing the advertising content for the client computing device.
A non-transitory computer-readable storage medium comprising a plurality of instructions for multi-device advertising, the plurality of instructions executing on at least one computer processor to enable the computer processor to:
- identify media content served to a television client;
- identify a client internet protocol (IP) address associated with the television client;
- identify advertising content relevant to the media content;
- submit, to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the client IP address;
- and
- provide the advertising content for the client computing device.
A system for multi-device advertising, comprising:
- a computer processor;
- an advertising engine executing on the computer processor and configured to:
- identify media content served to a television client;
- identify a client internet protocol (IP) address associated with the television client;
- submit, to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the client IP address;
- and
- an advertisement provider configured to:
- identify advertising content relevant to the media content;
- and
- provide the advertising content for the client computing device.
Dependencies are inferred from the claim text.