Advertisement apparatus and advertisement service providing method based on location based service and broadcasting

Abstract

There are provided an advertisement device combining an LBS (Location Based Service) with broadcast and a method of providing an advertisement service using the same. The advertisement device comprises a location information obtaining unit configured to obtain location information of a vehicle, a broadcast signal receiving unit configured to receive a broadcast signal including advertisement information through a broadcast network, an advertisement information storing unit configured to store the advertisement information included in the broadcast signal, and a controller configured to enable the advertisement information corresponding to the location information to be displayed through a displaying device installed inside or outside the vehicle.

Dependencies are inferred from the claim text.