Method and system for providing targeted marketing and services in an SDARS network

A method for generating a database system for associating information with a unique identifier key, comprising:

• determining values of coordinates that define a preferred geographic area;
• creating a unique identifier based on the coordinate values;
• using the unique identifier as an index key value in an index field of a record in a first database;
• and
• associating the index key value with action information in the record.

A method performed at a telematics services provider's server, comprising:

• receiving advertising content in a content segment from an advertiser, wherein the content segment has associated with it geographical coordinates of a particular polygon;
• generating an polygon identifier corresponding to the received advertising content, wherein the identifier is based on the geographical coordinates received in the content segment;
• associating the polygon identifier with the corresponding advertising content received in the content segment;
• combining a value representing an incremental number of polygon identifiers with the polygon identifier, wherein the incremental number of polygon identifiers represents the number of different content segments the telematics services provider has received that have the same geographical coordinates, and wherein the combined incremental number and polygon identifier corresponding to the geographical coordinates form a unique content identifier that corresponds to the advertising content and the geographical coordinates received in the content segment;
• and
• associating the unique content identifier with the corresponding advertising content received in the content segment in a content database.