Product Based Advertisement Selection Method and Apparatus
OwnerMykela Joan DeLucainventor
Life of this patent
Estimating the term…
Abstract
The present disclosure selectively blocks advertisements to a user based upon recent purchases of the user. The selectively blocked advertisements may be chosen from a group of advertisements chosen for the user based upon monitored behaviour of the user. Alternate advertisements or brand awareness messages may be displayed if the advertisement is selectively blocked. Also the user may be given a choice to view the blocked advertisement.
Claims20
A non-transitory computer-readable medium having computer-executable instructions for causing a selective advertising server system comprising a processor and associated memory to manage electronic advertisements comprising the process of:
- monitoring a behavior of a user;
- determining a product or service identified by the user;
- selecting from a plurality of advertisements an advertisement that is related to the behavior;
- blocking the advertisement selected from the plurality of advertisements based upon the advertisement being related to the product or service;
- and
- communicating the advertisement for reception by the user based upon the advertisement not being blocked.
A selective advertising process operating within an advertising server system, the process comprising:
- determining a product or service identified by a user based upon an electronic transaction signal received from a point of sale device included within a plurality of electronic devices used for monitoring a behavior of the user;
- receiving a plurality of electronic signals including the electronic transaction signal from the plurality of electronic devices;
- determining the behavior of the user based upon the plurality of electronic signals;
- selecting from a plurality of advertisements a selected advertisement that is related to the determined behavior of the user;
- blocking the selected advertisement based upon the selected advertisement being related to the identified product or service;
- and
- communicating an electronic signal indicative of the selected advertisement for rendering by an electronic display associated with the user based upon the selected advertisement not being blocked.
A process in an electronic device used to facilitate an acquisition of a product or service, the process comprising:
- transmitting a purchase signal from the electronic device to facilitate the acquisition of the product or service;
- receiving an advertisement signal including an advertisement at the electronic device;
- rendering the advertisement on a display of the electronic device based upon the advertisement not being related to the acquired product or service;
- and
- blocking rendering of the advertisement on the display of the electronic device based upon the advertisement being related to the acquired product or service.
Dependencies are inferred from the claim text.