Method for Processing a Mobile Advertisement, Proxy Server, and Terminal

A method for processing a mobile advertisement, comprising:

• sending traffic allocation adjustment information to a proxy server, wherein the adjustment information carries an identifier of an application, an identifier of an advertisement network to be adjusted, and an adjusted traffic allocation proportion of the advertisement network such that the proxy server obtains identifiers of advertisement networks according to the identifier of the application, determines, in the obtained identifiers of the advertisement networks, the identifier of the advertisement network to be adjusted, and adjusts, according to the adjusted traffic allocation proportion, traffic allocation corresponding to the identifier of the advertisement network to be adjusted.

A terminal, comprising:

• a sending module configured to send traffic allocation adjustment information to a proxy server, wherein the adjustment information carries an identifier of an application, an identifier of an advertisement network to be adjusted, and an adjusted traffic allocation proportion of the advertisement network such that the proxy server obtains identifiers of advertisement networks according to the identifier of the application, determines, in the obtained identifiers of the advertisement networks, the identifier of the advertisement network to be adjusted, and adjusts, according to the adjusted traffic allocation proportion, traffic allocation corresponding to the identifier of the advertisement network to be adjusted.