Direct etailing

A method, comprising:

• receiving or obtaining or having received or obtained, into one or more databases by one or more computers, for each of a plurality of entities, respective agreement data for the respective entity indicating agreement to fulfill or have fulfilled a respective product or a service at a price based at least in part on an advertised discount;
• for each of the plurality of the entities,
• providing scan indicator image information to or for the entity by one or more computers, for display on the product or a service and/or on the advertised discount and/or an advertisement, and/or on a display, and/or on a page of an electronic document;
• receiving and storing, into the one or more databases by one or more computers, image information from their product or service or from their advertised discount or from their advertisement or from their display or from one or more pages of their electronic document;
• providing or facilitating provision, by the one or more computers, a software application to a plurality of consumers, with the software application configured to initiate upon activation a scanning or picture function and to transmit via one or more networks, resulting image information illustrating all or a portion of one of the products or services or one of the advertised discounts or one of the advertisements or a display or one of the electronic documents, to a server configured by the one or more computers;
• receiving on the server, from one of the consumers, the transmitted image information and consumer identification data;
• identifying the consumer, by the one or more computers, by comparing the identification data of the consumer to consumer identification data in the one or more databases;
• comparing, by the one or more computers, the transmitted image information to one or more portions of the stored image information to determine if there is an image match;
• when there is a match to one or more portions of the scanned image information in the one or more databases, then:
• retrieving, by the one or more computers, data for the respective entity agreeing to fulfill the product or service corresponding to the image match at the price based at least in part on the advertised discount;
• serving, by the one or more computers, price data for the respective product or service corresponding to the image match, wherein the price data comprises a price for the respective product or service net of the advertised discount;
• receiving, at the server, a selection or indication to purchase the respective product or service;
• requesting to the entity, by the one or more computers, to perform fulfillment of the selected product or service to the consumer;
• retrieving, by the one or more computers, payment data associated with the consumer from the one or more databases;
• and
• initiating, by the one or more computers, a payment process to the entity at the price based at least in part on the advertised discount.