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US 2014/0351030 A1Published application
Electronic Distribution and Management of Transactional Promotional Campaigns
OwnerSeth Priebatschinventor
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Abstract
Systems and methods for distributing and tracking a promotional offer that is electronically claimable and redeemable by consumers determine a predicted fill rate, and compare the predicted fill rate to a target fill rate to dynamically adjust distribution and availability of the offer.
Claims15
A computer-implemented method of operating a promotional campaign to dynamically target a specific fill rate, the method comprising:
- electronically distributing to a first group of consumers a promotional offer claimable and redeemable via an electronic device;
- and
- using a computer to, automatically:
- (i) track claims and redemptions of the offer by the consumers;
- (ii) computationally determine a current fill rate at a current time based at least in part on the tracking, the current fill rate corresponding to a number of redemptions of the offer;
- (iii) computationally determine a predicted fill rate at a future time for the first group of consumers, the predicted fill rate being based on the current fill rate and at least one prediction factor;
- and
- (iv) cause electronic distribution of the promotional offer to a second group of consumers only if the predicted fill rate for the first group of consumers is less than the target fill rate, the second group of consumers having a size dependent on (i) a difference between the current fill rate and the target fill rate and (ii) a predicted fill rate for the second group of consumers.
5 more elements
A system for managing a promotional campaign to dynamically target a specific fill rate, the system comprising:
- (a) a promotions database for storing records each comprising (i) an identifier of a consumer to whom the offer has been sent and (ii) a status field indicating whether the consumer has claimed or redeemed the promotional offer;
- and
- (b) a processor for executing, automatically:
- (i) a tracking module for updating the promotions database each time a consumer claims the promotional offer and for updating the promotions database each time a consumer redeems the promotional offer;
- (ii) a prediction module for calculating (A) a current fill rate at a current time based at least in part on the data in the promotions database, the current fill rate corresponding to a number of redemptions of the offer, and (B) a predicted fill rate at a future time, the predicted fill rate being based on the current fill rate and at least one prediction factor;
- and
- (iii) a distribution module for distributing the promotional offer to a first group of consumers and, thereafter, to a second group of consumers only if a predicted fill rate for the first group of consumers is less than the target fill rate, the second group of consumers having a size dependent on (A) a difference between the current fill rate and the target fill rate and (B) a predicted fill rate for the second group of consumers.
4 more elements
Dependencies are inferred from the claim text.