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US 2014/0351029 A1Published application
Methods and apparatus for serving relevant advertisements
AssigneeGoogle Inc.
InventorsJeffrey A. DEAN, Georges Harik, Paul Buchheit
Life of this patent
Estimating the term…
Abstract
The relevance of advertisements to a user's interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.
Claims19
A computer-implemented method comprising:
- a) determining, by a server system including at least one processor on a network, a set of one or more topics for a target document by calculating weighted terms for the target document based on text within the target document, wherein the set of one or more topics contains only those of the weighted terms whose weight exceeds a defined threshold;
- b) for each of a plurality of advertisements, determining, by the server system, whether the advertisement is relevant to the target document by analyzing a set of one or more topics of the advertisement, with respect to the set of one or more topics of the target document;
- c) for each of the plurality of advertisements, making a serving determination, by the server system, using at least the determination of whether or not the advertisement is relevant to the target document;
- and
- d) controlling, by the server system, serving of the advertisement for presentation to a user via a client device using the serving determination.
2 more elements
A computer-implemented method comprising:
- a) determining, by a server system including a least one processor on a network, a set of one or more topics for a target document by calculating weighted terms for the target document based on text within the target document, wherein the set of one or more topics includes only a defined number of those of the weighted terms with the highest weights among the weighted terms;
- b) for each of a plurality of advertisements, determining, by the server system, whether the advertisement is relevant to the target document by analyzing a set of one or more topics of the advertisement, with respect to the set of one or more topics of the target document;
- c) for each of the plurality of advertisements, making a serving determination, by the server system, using at least the determination of whether or not the advertisement is relevant to the target document;
- and
- d) controlling, by the server system, serving of the advertisement for presentation to a user via a client device using the serving determination.
2 more elements
A computer-implemented method comprising:
- a) determining, by a server system including a least one processor on a network, weighted terms for a target document based on text within the target document, wherein the weight of each of the determined weighted terms is based on at least one of (A) a frequency with which the term appears in the text of the target document, and (B) and infrequency with which the term appears across a collection of documents;
- b) for each of a plurality of advertisements, determining, by the server system, whether the advertisement is relevant to the target document by analyzing a set of one or more topics, previously provided from an advertiser as targeting information for the advertisement, with respect to the weighted terms;
- c) for each of the plurality of advertisements, making a serving determination, by the server system, using at least the determination of whether or not the advertisement is relevant to the target document;
- and
- d) controlling, by the server system, serving of the advertisement for presentation to a user via a client device using the serving determination.
2 more elements
Dependencies are inferred from the claim text.