Generating and implementing campaigns to obtain information regarding products and services provided by entities

A method comprising:

• determining, by a computing device including a processor, that a transaction for a customer to acquire an item from an entity has been initiated;
• at least partly in response to determining that the transaction for the customer to acquire the item from the entity has been initiated, providing, by the computing, a question of a campaign to the individual, wherein the campaign is associated with the entity,
• receiving, by the computing device, an answer to the question from the individual;
• and
• determining, by the computing device, an action to perform based at least in part on the answer to the question.

One or more computer-readable media storing computer-executable instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• receiving login information from a representative of an entity via a user interface;
• receiving input indicating selection of a campaign from the representative of the entity after verifying the login information of the representative of the entity;
• at least partly in response to receiving the input indicating the selection of the campaign by the representative of the entity, displaying a question of a campaign associated with the entity;
• receiving an answer to the question from an individual that is different from the representative of the entity;
• and
• determining an action to perform based at least in part on the answer to the question.