Method and apparatus for advertisement playout confirmation in digital cinema
AssigneeThompson Licensing
InventorWilliam Gibbens Redmann
Life of this patent
Estimating the term…
Abstract
A method and system for tracking playout of auxiliary content (e.g., advertisements) accompanying a digital cinema feature presentation commences by first detecting identifying information in an auxiliary content file associated with the auxiliary content while the auxiliary content undergoes playout. The length of time the detected identifying information remains active is established. Thereafter, both the auxiliary content file(s) and identifying information activity length for which identifying information was detected are logged to track the auxiliary content files that underwent playout.
Claims21
A method for tracking playout of a first digital cinema composition, comprising the steps of:
- a) detecting first identifying information corresponding to first auxiliary content while the first digital cinema composition undergoes playout, the identifying information specific to one of the first digital cinema composition, a reel of the first digital cinema composition, an auxiliary content file comprising the first auxiliary content, and at least a portion of the first auxiliary content;
- b) logging first data representative of the composition having played based on the identifying information.
A system for tracking playout of a first digital cinema composition, comprising a playout monitor module for a) detecting first identifying information corresponding to first auxiliary content while the first digital cinema composition undergoes playout, the identifying information specific to one of the first digital cinema composition, a reel of the first digital cinema composition, an auxiliary content file comprising the first auxiliary content, and at least a portion of the first auxiliary content;
- and b) logging first data representative of the composition having played based on the identifying information.
Dependencies are inferred from the claim text.