Presentation of Engagment Based Video Advertisement
AssigneeExponential Interactive, Inc.
InventorsDilip DaSilva, Niket Arora, Madhukar Sharma
Life of this patent
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Abstract
A video advertisement is presented to a user in a teaser video window overlaying a content page. When the user interacts with the video advertisement in the teaser video window, the teaser video window is expanded to a full-size video window over a predetermined amount of time. The video expansion is substantially smooth and the video continues to play in the window during the expansion. The full-size video window may be accompanied by a mini-site overlaying the content page, and providing additional information to the user. If the user interacts with the content page, the full size video window is reduced in size to the teaser video window and the user may interact with the content page.
Claims20
A computer-implemented method for engaging a user of a client device with a video advertisement, the method comprising:
- receiving, by the client device, an advertisement from an advertising system, the advertisement including a video;
- displaying the video in a teaser video window on the client device;
- receiving a user interaction with the teaser video window of the display;
- responsive to the user interaction with the teaser video window, expanding the teaser video window to a full-size-video window on the display, wherein the teaser video window is initially smaller than the full size video window, and the expansion of the video performed substantially smoothly from the teaser video window to the full-size-video window over an expansion period comprising a predetermined amount of time.
A computer-implemented method for engaging a user of a client device with a video advertisement, the method comprising:
- receiving, by an advertising system, a request for an advertisement from the client device;
- selecting, by the advertising system, a video advertisement;
- providing, by the advertising system to the client device, a video advertisement and instructions for providing the video advertisement to the user of the device, the instructions directing the client device to:
- play the video advertisement in a teaser window;
- receive a user interaction with the video advertisement in the teaser window;
- and
- responsive to receiving the user interaction with video advertisement, expand the teaser window to a full-size-video window, the expansion of the teaser video window to the full size video window performed substantially smoothly over an expansion period comprising a predetermined amount of time.
Dependencies are inferred from the claim text.