Tracking On-Line Advertisement Exposure Via Mobile Wireless Device Browsers
AssigneeDynamicLogic, Inc.
InventorsRonit Aviv, Peter Dietrich, Shimon Schwartz
Life of this patent
Estimating the term…
Abstract
A system and method are described for tracking on-line advertisement exposure information for particular user devices. Alternative approaches are proposed as alternatives to using cookies on user devices to maintain a summary of previous on-line advertisement exposure. A survey participant server maintains a database including elements containing the summary of previous on-line advertisement exposure, each element being associated with a unique identifier value assigned to a particular user device. Such information is subsequently used to administer on-line surveys presented to users via the user devices.
Claims21
A method for administering on-line advertisement campaigns on a network including a user device having a unique identification (UID), a survey participant server and an advertisement server, the method comprising:
- creating, on the survey participant server, a database element associated with the UID of the user device, the database element including information corresponding to on-line advertisements previously executed on the user device;
- receiving, by the survey participant server, an on-line advertisement exposure notification from the user device, the on-line advertisement exposure notification including the UID and an on-line advertisement ID corresponding to an on-line advertisement provided by the advertisement server;
- and
- updating, by the survey participant server, the database element associated with the UID in accordance with advertisement exposure on the user device associated with the on-line advertisement ID.
A non-transitory computer-readable medium including computer-executable instructions for administering on-line advertisement campaigns on a network including a user device having a unique identification (UID), a survey participant server and an advertisement server, the computer-executable instructions facilitating performing a method comprising:
- creating, on the survey participant server, a database element associated with the UID of the user device, the database element including information corresponding to on-line advertisements previously executed on the user device;
- receiving, by the survey participant server, an on-line advertisement exposure notification from the user device, the on-line advertisement exposure notification including the UID and an on-line advertisement ID corresponding to an on-line advertisement provided by the advertisement server;
- and
- updating, by the survey participant server, the database element associated with the UID in accordance with advertisement exposure on the user device associated with the on-line advertisement ID.
A networked computer system comprising one or more programmed processors and configured by computer-executable instructions stored on a computer-readable medium to carry out a method including:
- creating, on the survey participant server, a database element associated with the UID of the user device, the database element including information corresponding to on-line advertisements previously executed on the user device;
- receiving, by the survey participant server, an on-line advertisement exposure notification from the user device, the on-line advertisement exposure notification including the UID and an on-line advertisement ID corresponding to an on-line advertisement provided by the advertisement server;
- and
- updating, by the survey participant server, the database element associated with the UID in accordance with advertisement exposure on the user device associated with the on-line advertisement ID.
Dependencies are inferred from the claim text.