Digital media metrics data management apparatus and method

A metrics data management apparatus comprising:

• an ingestion module to receive event data of a series of events from a source,
• and to process the event data into a format identifying the source and a session of each event;
• an event repository to populate the event data relevant to a series of connected events of a session;
• and
• a session build module to determine a complete session from event data relevant to a series of connected events of a session by a predetermined event.

A metrics data management method of comprising:

• receiving event data of a series of events from a source;
• processing the event data into a format identifying the source and a session of each event;
• populating the event data relevant to a series of connected events of a session into an event repository;
• and
• determining a complete session from event data relevant to a series of connected events of a single session by a predetermined event.