Capturing User Information In An Online System Based On Real-World Actions

A method comprising:

• storing, in a social networking system, information identifying one or more locations associated with entities
• receiving location information indicating a location of a user of the social networking system;
• determining if the location of the user is within a threshold distance of a location associated with an entity;
• requesting one or more information items from the user if the location of the user is within the threshold distance of the location associated with the entity, the one or more information items providing content to the entity;
• prompting the user for the one or more information items if the social networking system receives an approval of the request;
• receiving content from the user for the one or more information items;
• and
• storing the content for the one or more information items and an association between the user.

A method comprising:

• storing, in a social networking system, information identifying one or more locations associated with entities
• receiving location information indicating a location of a user of the social networking system;
• requesting one or more information items from the user if the location of the user is within a threshold distance of the location associated with an entity, the one or more information items providing content to the entity;
• presenting the user with one or more questions associated with the entity if the social networking system receives an approval of the request, a response to a question providing an information item;
• storing received responses to the one or more questions;
• and
• generating an object describing interaction between the user and the entity based at least in part on the received responses to the one or more questions.