Real-time fan engagement
AssigneeFacebook, Inc.
InventorsRousseau Kazi, Yuankai Ge
Life of this patent
Estimating the term…
Abstract
A method for improving engagement between users of a social network and entity pages within the social network is described. Historical and real-time user interaction data may be logged and aggregated in order to identify engagement opportunities where notification to fan page owners, posting of a new post, or promotion of a post may increase engagement of users with entities via pages on a social network.
Claims20
A computer-implemented method, comprising:
- receiving user interaction data for each of the plurality of social network users;
- determining that the user interaction data has reached an engagement opportunity threshold;
- and
- performing at least one action of:
- providing the aggregate user interaction data to a social network page owner;
- notifying the social network page owner that a trigger threshold has been reached;
- posting a new post on the social network page;
- or
- promoting an existing post associated with the social network page.
A non-transitory computer-readable medium storing instructions, which when executed by a processing device, cause the processing device to perform a method comprising:
- receiving user interaction data for each of the plurality of social network users;
- determining that the user interaction data has reached an engagement opportunity threshold;
- and
- performing at least one action of:
- providing the aggregate user interaction data to a social network page owner;
- notifying the social network page owner that a trigger threshold has been reached;
- posting a new post on the social network page;
- or
- promoting an existing post associated with the social network page.
An apparatus, comprising:
- a storage device to store instructions;
- and
- a processing device, wherein the processing device executes instructions that cause the apparatus to:
- receive user interaction data for each of the plurality of social network users;
- determine that the aggregated, user interaction data has reached an engagement opportunity threshold;
- and
- perform at least one action of:
- provide the aggregate user interaction data to a social network page owner;
- notify the social network page owner that a trigger threshold has been reached;
- post a new post on the social network page;
- or
- promote an existing post.
The apparatus of claim 22, wherein the user-interaction data is logged in real-time.
The apparatus of claim 22, further comprising anonymizing the user interaction data.
Dependencies are inferred from the claim text.