Method and system for measuring user engagement from stream depth
AssigneeYahoo! Inc.
InventorsAlyssa Glass, Jean-Marc Langlois
Life of this patent
Estimating the term…
Abstract
Method, system, and programs for measuring user engagement. In one example, a type of user activities with respect to a plurality pieces of content in a content stream is detected. A first depth measure with respect to the content stream is obtained based on the detected type of user activities. A function is generated based on the first depth measure and a second depth measure with respect to the content stream. A user engagement score is calculated for each of the plurality pieces of content in the content stream based on the function.
Claims21
A method implemented on at least one machine, each of which has at least one processor, storage, and a communication platform connected to a network for measuring user engagement, comprising the steps of:
- detecting user activities with respect to a plurality pieces of content in a content stream;
- obtaining a first depth measure with respect to the content stream based on the detected user activities;
- generating a function based on the first depth measure and a second depth measure with respect to the content stream;
- and
- calculating a user engagement score for each of the plurality pieces of content in the content stream based on the function.
2-3. (canceled)
A system having at least one processor for measuring user engagement, the system comprising:
- a user activity detection module implemented on the at least one processor and configured to detect user activities with respect to a plurality pieces of content in a content stream;
- a stream depth calculation unit implemented on the at least one processor and configured to obtain a first depth measure with respect to the content stream based on the detected user activities;
- and
- a user engagement score calculation unit implemented on the at least one processor and configured to
- generate a function based on the first depth measure and a second depth measure with respect to the content stream, and
- calculate a user engagement score for each of the plurality pieces of content in the content stream based on the function.
A non-transitory machine-readable medium having information recorded thereon for measuring user engagement, wherein the information, when read by the machine, causes the machine to perform the following:
- detecting user activities with respect to a plurality pieces of content in a content stream;
- obtaining a first depth measure with respect to the content stream based on the detected user activities;
- generating a function based on the first depth measure and a second depth measure with respect to the content stream;
- and
- calculating a user engagement score for each of the plurality pieces of content in the content stream based on the function.
Dependencies are inferred from the claim text.