Method and System for Efficient Matching of User Profiles with Audience Segments
AssigneeYahoo! Inc.
InventorsSuju Rajan, Scott Gaffney
Life of this patent
Estimating the term…
Abstract
Embodiments of the present teachings disclose method, system, and programs that monetize personalized user behavioral profiles by remapping the users to audience segments related to advertisement. In the method, the users can be targeted with advertisements that are personalized and hence are more likely to lead to conversions
Claims20
A method implemented on a machine having at least one processor, storage, and a communication interface connected to a network for providing content, the method comprising:
- obtaining, based on a first index, a user profile characterizing a user;
- obtaining, based on a second index, a content profile characterizing a piece of content;
- correlating the user profile with the content profile;
- and
- outputting the piece of content based on a degree of correlation, wherein
- the first and second indices correspond to the same index space.
A system having at least one processor, a storage, and a communication platform for providing content, the system comprising:
- a user profile obtainer configured for obtaining, based on a first index, a user profile characterizing a user;
- a content profile obtainer configured for obtaining, based on a second index, a content profile characterizing a piece of content;
- a correlator configured for correlating the user profile with the content profile;
- and
- an output configured for outputting the piece of content based on a degree of correlation, wherein
- the first and second indices correspond to the same index space.
The system of 5, wherein the first index is a content taxonomy and the second index is an advertisement taxonomy.
A non-transitory machine readable medium having information recorded thereon for providing content, wherein the information, when read by a machine, causes the machine to perform the steps of:
- obtaining, based on a first index, a user profile characterizing a user;
- obtaining, based on a second index, a content profile characterizing a piece of content;
- correlating the user profile with the content profile;
- and
- outputting the piece of content based on a degree of correlation, wherein
- the first and second indices correspond to the same index space.
A method implemented on a machine having at least one processor, storage, and a communication interface connected to a network for providing content, the method comprising:
- obtaining a user profile characterizing a user based on a first set of attributes;
- mapping at least some of the first set of attributes associated with the user profile to a second set of attributes associated with an advertising audience segment;
- estimating an affinity measure between the user profile and the advertising audience Segment based on the mapping;
- identifying advertising content associated with the advertising audience segment based on the affinity measure;
- and
- outputting the advertising content.
Dependencies are inferred from the claim text.