Object ranking and recommendations within a social network

A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause a processor to perform a method comprising:

• receiving a first user action from a user within a network service, the action with respect to a first object displayed or referenced on the network service;
• receiving demographic information for the user;
• identifying a counter for a category representing the first user action, the first object, and the demographic information;
• incrementing the identified counter;
• receiving a request for a number of objects for the category;
• selecting up to the number of objects that correspond to counters with the highest values for the category;
• and
• transmitting, in response to the request, the selected of objects as a ranked list of recommended objects for display by a user.

An apparatus, comprising:

• a processing device, wherein the processing device executes instructions that cause the apparatus to
• receive a first user action from a user within a network service, the action with respect to a first object displayed or referenced on the network service;
• receive demographic information for the user;
• identify a counter for a category representing the first user action, the first object, and the demographic information;
• increment the identified counter;
• receive a request for a number of objects for the category;
• select up to the number of objects that correspond to counters with the highest values for the category;
• and
• transmit, in response to the request, the selected of objects as a ranked list of recommended objects for display by a user.