Preloader employing enhanced messages

A method of processing web page requests, the method comprising:

• responsive to detecting, by a web server, a client request for a web page containing a preloadable object, initiating a download of the object to the client;
• before the download completes, invoking a preloader application to perform operations including:
• selecting a preloader message from a set of available messages based at least in part on:
• a size of the object;
• demographic information associated with the client;
• subject matter with which the requested web page is concerned;
• a time of day;
• and
• a day of the week;
• and
• displaying the preloader message with an indication of a progress of the download wherein at least a part of the preloader message is unrelated to a progress state of the downloading of the object;
• monitoring for completion of the download;
• and
• responsive to detecting completion of the preloader message prior to completion of the download, selecting and displaying an additional message.

A non-transitory computer readable medium including computer executable instructions that, when executed by a computer, cause the computer to perform operations comprising:

• responsive to detecting, by a web server, a client request for a web page containing a preloadable object, initiating a download of the object to the client;
• before the download completes, invoking a preloader application to perform operations including:
• selecting a preloader message from a set of available messages based at least in part on:
• a size of the object;
• demographic information associated with the client;
• subject matter with which the requested web page is concerned;
• a time of day;
• and
• a day of the week;
• and
• displaying the preloader message with an indication of a progress of the download wherein at least a part of the preloader message is unrelated to a progress state of the downloading of the object;
• monitoring for completion of the download;
• and
• responsive to detecting completion of the preloader message prior to completion of the download, selecting and displaying an additional message.

A preloader server, comprising:

• a processor;
• a storage medium, accessible to the processor, including processor executable instructions that, when executed by the processor, cause the processor to perform operations comprising:
• responsive to detecting, by a web server, a client request for a web page containing a preloadable object, initiating a download of the object to the client;
• before the download completes, invoking a preloader application to perform operations including:
• selecting a preloader message from a set of available messages based at least in part on:
• a size of the object;
• demographic information associated with the client;
• subject matter with which the requested web page is concerned;
• a time of day;
• and
• a day of the week;
• and
• displaying the preloader message with an indication of a progress of the download wherein at least a part of the preloader message is unrelated to a progress state of the downloading of the object;
• monitoring for completion of the download;
• and
• responsive to detecting completion of the preloader message prior to completion of the download, selecting and displaying an additional message.