Methods for managing entity profiles and application launching in software applications

A hosted entity management method, comprising:

• providing a network connected application server including a storage unit storing a set of software applications;
• loading a launching utility on a client computer that includes computer executable instructions for displaying a user interface on the client computer, where the user interface displays a user subset of the set of software applications;
• and
• loading, on the client computer, a selected application in the user subset of the set of software applications in response to a user selecting the selected application on the user interface.

A hosted entity management method, comprising:

• providing a network connected server including a storage unit storing entity profile data corresponding to subscribed entities, the subscribed entities including at least a first entity and a second entity associated with a user;
• providing an application defining a software application configured to communicate with the server;
• receiving user selection of the first entity;
• storing, on the server, a last selected entity value corresponding to the first entity in response to the user selecting the first entity;
• storing an entity tag value associated with an instance of an active application associated with the second entity, the entity tag value identifying the instance of the active application as associated with the second entity;
• and
• intercepting a client operation within the instance of the active application if the entity tag value is inconsistent with the last selected entity value.