Method and system for user profiling via mapping third party interests to a universal interest space

A method implemented on at least one machine, each of which has at least one processor, storage, and a communication platform connected to a network for mapping data, comprising the steps of:

• determining an interest space with respect to information from one or more sources, each of which provides a plurality of concepts;
• creating a model for the interest space, the model having a plurality of attributes each of which corresponds to a concept in the interest space;
• obtaining, at a first application, information associated with one or more users including interests of the users from a second application;
• determining one or more interests of each of the users based on the information obtained from the second application, where each of the one or more interests corresponds to one of the attributes in the model;
• and
• generating a profile of the users by mapping the one or more interests of the plurality of users to corresponding attributes of the model.

A method implemented on at least one machine, each of which has at least one processor, storage, and a communication platform connected to a network for mapping data, comprising the steps of:

• determining an interest space based on information from one or more sources, each of which provides a plurality of concepts;
• creating a model based on the interest space, the model having a plurality of attributes each of which corresponds to a concept in the interest space;
• obtaining, at a first application, information associated with one or more users including interests of the users from a second application;
• determining one or more interests of each of the users based on the information obtained from the second application, where each of the one or more interests corresponds to one of the attributes in the model;
• creating a baseline profile of the users by mapping the one or more interests of the plurality of users to corresponding attributes of the model;
• and
• generating a profile for each of the users based on the model by:
• mapping the one or more interests to corresponding attributes of the model to create an initial user profile, and
• modifying the initial user profile based on the baseline profile to create the user profile.

A system having at least one processor, storage, and a communication platform for mapping data, the system comprising:

• a content analyzer implemented on the at least one processor and configured to obtain information associated with a user including interests of the user;
• a universal interest vector constructor implemented on the at least one processor and configured to
• determine an interest space based on information from one or more sources, each of which provides a plurality of concepts, and
• create a model for the interest space, the model having a plurality of attributes each of which corresponds to a concept in the interest space;
• a user interest vector generator implemented on the at least one processor and configured to determine one or more interests of the user based on the information obtained, where each of the one or more interests of the user corresponds to one of the attributes in the model;
• and
• a user understanding unit implemented on the at least one processor and configured to generate a profile for the user by mapping the one or more interests to corresponding attributes of the model.