Integrating offers
AssigneeMicrosoft Corporation
InventorsVAIBHAV JAIN, SWAPNIL PALOD, MANOJ KUMAR
Life of this patent
Estimating the term…
Abstract
Methods, computer systems, and computer-storage media are provided for generating offers. Offers may be generated upon being associated with one or more of a keyword, a search query input, a search query history for a user, a current trend, a social trend (either user-specific or not user-specific social trends), a user location, and the like. Upon determining the association between one or more offers and at least one of the above-listed factors, the one or more relevant offers may be displayed in a variety of ways including, but not limited to, in conjunction with search results, on an offers portal dedicated to presentation of offers, in a mapping application of a mobile device, and the like.
Claims20
One or more computer-storage media having computer-executable instructions embodied thereon that, when executed by one or more computing devices, perform a method of generating offers, the method comprising:
- receiving a search query input from a user;
- identifying a search query history for the user, wherein the search query history includes one or more search queries previously submitted by the user;
- comparing one or more of the search query history and the search query input with one or more offers;
- determining whether at least one offer of the one or more offers is associated with at least one search query of the search query history or the search query input;
- and
- upon determining that at least one offer is associated with at least one search query, displaying the at least one offer to the user.
One or more computer-storage media having computer-executable instructions embodied thereon that, when executed by one or more computing devices, perform a method of generating offers, the method comprising:
- identifying one or more trends, wherein a trend is an indication of an area of interest for a majority of users;
- based on the one or more trends, identifying one or more offers associated with at least one of the one or more trends;
- and
- displaying the one or more offers.
One or more computer-storage media having computer-executable instructions embodied thereon that, when executed by one or more computing devices, perform a method of generating offers, the method comprising:
- identifying one or more social trends, wherein a social trend is a user-specific activity associated with at least one of a plurality of social media forums;
- based on the one or more social trends, identifying one or more offers associated with the one or more social trends;
- and
- displaying the one or more offers, wherein the one or more offers are displayed on a graphical user interface simultaneously with a feed of information from each of the plurality of social media forums.
Dependencies are inferred from the claim text.