Systems and methods for cross-referencing feed items

One or more computing devices for interacting with multiple records in an online social network, the one or more computing devices comprising:

• one or more processors configured to execute one or more instructions to:
• provide data to generate a user interface including a publisher, wherein the publisher is configured to publish information to an information feed;
• receive a request to interact with a first record from the publisher, wherein the first record is related to a parent record stored in a database system;
• receive first information associated with the first record from the publisher;
• update the database system based on the first information associated with the first record;
• present a feed item associated with the update based on the first information for inclusion in an information feed of the parent record in the user interface;
• identify one or more entities cross-referenced with the feed item;
• and
• provide the feed item associated with the update based on the first information for inclusion in one or more information feeds of the one or entities cross-referenced with the feed item.

A non-transitory computer-readable storage medium storing instructions executable by a computing device to perform a method to interact with multiple records in an online social network, the method comprising:

• providing, by a computing device, data to generate a user interface including a publisher, wherein the publisher is configured to publish information to an information feed;
• receiving, at a computing device, a request to interact with a first record from the publisher, wherein the first record is related to a parent record stored in a database system;
• receiving, at the computing device, first information associated with the first record from the publisher;
• updating the database system based on the first information associated with the first record;
• presenting a feed item associated with the update based on the first information for inclusion in an information feed of the parent record in the user interface;
• identifying one or more entities cross-referenced with the feed item;
• and
• providing the feed item associated with the update based on the first information for inclusion in one or more information feeds of the one or entities cross-referenced with the feed item.