Demographic determination for media consumption analytics
AssigneeUnicorn Media, Inc.
InventorsAlbert John McGowan, Matthew A. Johnson
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Abstract
A system, method and apparatus are disclosed which may be used to provide demographic and behavior data of a user of a video service provider. The user demographic information may be obtained by obtaining an image of the user, analyzing the image data, and providing the information about the determined demographic data. Behavior data may be obtained from at least one sensor monitoring user actions and correlating the user actions with video content being provided to the user.
Claims19
A method of providing demographic information regarding one or more users of a display device, the method comprising:
- obtaining user data from image data of the one or more users;
- analyzing the user data with a processing unit, wherein analyzing the user data includes:
- accessing stored information regarding a demographic type;
- comparing the user data to the accessed stored information regarding the demographic type;
- and
- determining a demographic type of at least one user of the one or more users;
- and
- providing demographic information incorporating the determined demographic type of the at least one user.
A system of providing demographic information regarding one or more users of a display device, the system comprising:
- one or more processors;
- non-transitory storage media communicatively coupled with and readable by the one or more processors and comprising instructions, which when executed by the one or more processors, cause the one or more processors to:
- obtain user data from image data of the one or more users;
- analyze the user data using the one or more processors, wherein analyzing the user data includes:
- accessing stored information regarding a demographic type;
- comparing the user data to the accessed stored information regarding the demographic type;
- and
- determining a demographic type of at least one of the one or more users;
- and
- provide demographic information incorporating the determined demographic type of the at least one user.
A computer program product embodied on a computer-readable medium and comprising code that, when executed, causes one or more processors to:
- obtain user data from image data of one or more users;
- analyze the user data with the one or more processors, wherein analyzing the user data includes:
- accessing stored information regarding a demographic type;
- comparing the user data to the accessed stored information regarding the demographic type;
- and
- determining a demographic type of at least one user of the one or more users;
- and
- provide information incorporating the determined demographic type of the at least one user of the one or more users.
Dependencies are inferred from the claim text.